Saskatchewan man fights for “Assman” licence plate

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A Saskatchewan man is voicing his frustration that he can’t get a personalized licence plate that reads “Assman.”

But the requested plate was not meant as an indication of a preference for posteriors. It’s his name.

David Assman, who pronounces his last name as “Oss-men,” said the Saskatchewan Government Insurance (SGI) recently turned down his request as an “unacceptable slogan,” according to CBC News.

“It’s my last name, I’ve always had it,” he said.

A SGI spokesman told CBC that the agency would not allow for anything on license plates that could be interpreted as “offensive, suggestive or not in good taste.”

“Even if a word is someone’s name and pronounced differently than the offensive version, that’s not something that would be apparent to other motorists who will see the plate,” he said.

Assman is actually a relative of Dick Assman — a Saskatchewan gas station employee, who gained fame for his name after David Letterman featured him on the Late Show.